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About Westflor

Who we are & What we do

Why you can trust us at

Westflor

We believe you deserve to be supplied with the very best flowers, plant & Sundries along with outstanding customer service. Those are our core principles and here at Westflor we don’t just say it, we do it (we’ve even won awards for it!).

In a nutshell

Situated in close proximity to the A10 and junctions 24, 25 & 26 of the M25, we proudly supply florists in London, Hertfordshire, Bedfordshire, Essex, Cambridgeshire, Middlesex, and Suffolk with deliveries or collections.

Quality flowers, plants, florist sundries, décor items and accessories are all available from our cash and carry, open 6 days a week. Whilst our warehouse stock offers a huge range, registered trade customers also enjoy 24-7 access to our online webshop, providing an unrivalled  selection of the worlds very best products.

What you can expect from Westflor

Whilst the quality of what we sell is our key concern, as we select the best flowers from our trusted growers and importers, you can be safe in the knowledge that these excellent products are also very competitively priced.

As our customers know, we always go the extra mile and are always available to help however we can. When shopping at Westflor you can expect a warm welcome, a smile and as much help and support as needed, whether that’s in person, on email, phone, or over WhatsApp. Discover how else we go the extra mile here.

The whole team are not only friendly, but incredibly knowledgeable, the wealth of expertise is second-to-none. We have decades of experience where we’ve honed our skills. This is especially true of our buying team, which means we can offer an extensive range of affordable top-grade flowers, plants and sundries for you. Everyone handles your orders with care and attention. Find out more about and meet the team here.

spray rose keijsers coral representing what you can expect from Westflor
The premises and fridge of westflor flower wholesale

Our premises

Our facilities cover nearly 2 acres, this provides ample parking and a 22,000 square foot cash and carry warehouse, this is where the magic happens.

Our Fridge & Flowers

You’ll discover our huge state-of-the-art fridge where you’ll find the majority of our in stock fresh flowers. This walk-in chiller is 10,000 square feet, that’s about the size of 5 tennis courts. It employs the latest technology and provides the very best conditions for our flowers and plant materials as it was built in just 2021. It hosts on average 50,000 stems across 700 lines every day (although most flowers aren’t held in stock but are ordered and immediately delivered).

Our Sundries Department

We have a vast sundries department which holds over 62,000 sundry items across 4,500 different lines. Everything a florist needs and far more.

Our Plants Selection

Our Plants is a growing area (in more ways than one!). As recognition for the quality, selection and style of our plant increases, so does the popularity and range. That’s why we’ve dedication an entire section to them.

Our ethos

Westflor began over 30 years ago, we’re almost unrecognisable from those early days. Over the years we have considerably grown in size to meet customer demand. However, at our heart we are the same independent family business that will never lose sight of putting our customers first. Most of our new clients come from word of mouth from our current customers, we think this is a testament to us and what we do.

We're worth discovering

We are a bit of a hidden gem, we’re tucked away, but oh so worth discovering.

our ethos at Westflor

We go the extra mile.

Special Offers

We share our special offers via WhatsApp three times a week. Expect our usual excellent quality flowers but at exceptional (some say silly) prices. It’s a much-loved offering, providing a range of products which you can sell at a far higher profit margin, or run your own special offers still at a good mark-up – a win-win.

We’re only too happy to help you in this way. All registered customers can sign up.

Sign up to our Special Offers

If you’re a registered customer and not currently signed up to our WhatsApp simply add 07922 908827 to your WhatsApp contacts and send us a message including the word “ADD” along with your customer number.

Once you’ve done that we’ll be back in touch to confirm your all signed up.

Alternatively sign into your webshop account and click the ‘Join WhatsApp’ button.

Keeping you in the loop

We like to share regular online articles on:

  • Inspiration & Trends
  • Shop & Product Updates
  • Information on Eco Products
  • Meeting the Growers

Each topic shares information that can, not only be really interesting and useful for your own marketing, but can keep you up to date to help with the smooth running of your business.

You can see the latest articles pop up on our home page, but also find all of them in our ‘Flower News’ section.

However, to ensure you don’t miss out you’ll probably want to sign up to our Newsletters…

Newsletters

Get the latest essential information straight into your inbox through our newsletters. Find out more about our Newsletter and sign up here.

Pinterest

We appreciate how Pinterest boards can be a great tool when sharing flower images and inspiration, especially when it comes to weddings and event ideas. It seems a popular way to show your clients the flowers and plant materials you’re planning on using, so they can visualise and refer to it. That’s why we began our own Pinterest page. Here you’ll discover many boards filled with our own uploaded images. Please feel free to share and use these how you wish. You’ll see there’s a comprehensive selection of images that will enable you to share your own vision, whist also coordinating your own style, no more mis-mashing images.

You’re also safe in the knowledge that any links from these images are to a company that will only ever support your business. There is no fear that you’ll be sharing links of any competitors. At Westflor we’ll never supply consumers directly and will always stand by our strictly trade only policy.

Pinterest at Westflor Flower Wholesales

Social Media

We’d love to hang out with you on social media. We’re a bit obsessed with sharing our passion for flowers, plants and sundries as you’ll see. It’s not just images, but we share top tips, exciting new and seasonal products, information and inspiration, along with some fun and kind words – don’t wonder what it’s all about, just follow us and see for yourself, they’ll be a welcome addition to your feed, we promise.

Instagram

Don’t miss out on your daily dose of inspiration.

Facebook

Follow us on Facebook and receive important information and updates.

linkedin

Let’s connect on LinkedIn to see our latest business information.