We have everthing you need to get Easter inspired (& boost sales)!
Did you know that, across the board, Easter is the second biggest retail sales occasion after Christmas and New Year?
We know we’ve only just got over Valentine’s and Mother’s Day, but whilst we’re in the swing of things, we want to make sure all florists tap into sales that could otherwise pass you by.
In this article, you’ll discover a quick burst of Easter ideas to ensure you’re inspired and ready to embrace Easter. Ready? Let’s dive in…
Is Easter a Good Opportunity for Florists?
Easter falls on Sunday 5th April this year and marks the first bank holiday of the new year – a full 92 days since our last bank holiday (New Year’s Day until Good Friday)!
Spring has officially sprung, we have longer evenings (especially as the clocks have changed), and people around the UK are ready to embrace the season and long weekend break.
Easter provides the perfect opportunity for us to get out and about and join together with family and friends.
All this means there’s a great opportunity for sales, with the right marketing push. In the past it’s not been the biggest time for flowers, but research shows it climbing the list and with three-quarters of us Brits celebrating Easter, it’s worth a bit of effort to capture your customers’ imagination and sales! And we’re aiming to inspire you to inspire them!
5 Top tips to Increase Easter Sales
So, how do you entice and engage customers this Easter? Here are a few ideas:
Showcase & Shout!
Whether it’s your window display or website and social media banner – make it very clear – Easter is nearly here!
Make Buying For Easter Easy!
Create a dedicated Easter product range on your website and promote it.
However, this doesn’t need to create more work.
Encourage Home Décor
People love to decorate their homes, so offer your customers easy and irresistible ways to add Easter touches to their space, these can be as diverse as; Easter door wreaths, spring bulbs planters, table décor, DIY Easter tree packs, Easter themed bouquets, etc.
Don't Go Empty Handed!
Drive the message home that a bottle of plonk is passé – shout out across all your platforms that presenting your host with Easter flowers is so much better!
Sell Scarcity!
Highlight the Easter containers are available ‘whilst stocks last’, the selection of beautiful Easter spring bulb planters is ‘Limited Edition’, or the Easter Wreaths are ‘almost gone’.
Top 5 Easter Flowers
Bulb Flowers
Perhaps we’re cheating by putting bulb flowers together, but how can we not include:
- Hyacinth
- Narcissus | Daffodils
- Scilla
- Muscari
- Leucojum
- Allium
- Tulips
Each of these spring seasonal flowers deserves to be included in the Easter flower parade.
Ranunculus
Ranunculus are perfect for Easter, whether it’s the Butterfly ranunculus with their carefree meadow look, the stunning, attention-grabbing Azzure and Klooney varieties, or the novelty Pon Pon varieties.
Flowering Shrubs
The Flowering Shrubs section of our webshop is a treasure trove of seasonal delights. Here’s just a few of the springtime flowers to be found.
Painted Fresh Foliage
Fancy a ‘pop’ of colour in your designs? Much of this foliage seems perfect for Easter, but would be right at home in designs throughout spring and summer too.
There is a wide range of painted fresh foliage (or Green Painted as you’ll find them listed in the webshop). Because they’re so visually impactful, they offer great cost efficiency, last very well, and most dry beautifully too. All in all, if you’re yet to embrace coloured foliage, perhaps Easter is the perfect opportunity to give them a go!
Arum Lilies
Last but certainly not least, Arum lilies are very well known as the Easter flower. Zantedeschia aethiopica is their official name. They’re much larger (and less flexible) type of Zantedeschia than their cousin’s the Calla lilies. You can discover far more about the Zantedeschia flowers here.
Top 5 Easter Inspiration Ideas
Which flowers do you consider to be most suitable for Easter? What’s your favourite Easter colour scheme? Below we share a range of ideas – do you think they all meet the Easter brief?
Pastel Flowers for Easter
Easter softness
Lambs in the fields, chicks hatching out of their shells, soft Easter bunnies – so much of the imagery around Easter is delicate and soft.
That’s why these delicate pastel colour schemes fit in perfectly during Easter-time festivities.
Vibrant Easter Inspiration
Time to wake up!
In contrast to the pastel schemes above, these vibrant designs are attention grabbing showstoppers. They reflect the world coming alive again after winter. As the days grow longer, we all become more active — spring cleaning, gardening, meeting friends, and taking trips away. Easter marks the start of all this activity, and these bold, bright flowers mirror that renewed sense of movement and life.
Whites & Greens
Classic, Pure and Innocent
Purity and grace are symbolised with white colour schemes. Whilst many Brits see Easter more about eggs than religion, it’s one of the major Christian festivals of the year. Most churches use longiflorum lilies or Easter lilies as they’re often called (especially at Easter) in their pure white form. We won’t get into the debate of whether white is a colour, but one thing is for sure — add in the zesty green and it makes for a very fresh combination.
Traditional Easter Colours?
Do these colours say Easter to you?
There are many colours associated with Easter, but would you agree that yellow and purple tones are the traditional ones?
Easter is thought to be named after the Pagan Anglo-Saxon goddess Eostre. The Spring Equinox was the time to celebrate spring, and fertility in her honour. She’s the pagan fertility goddess of humans and crops – the symbols representing fertility being hares and eggs. The traditional colours of the festival are green, yellow, and purple. It’s all sounding very Eastery, don’t you think?
Purple is also the most prominent colour during Lent (which ends at Easter), and gold is associated with Jesus’ Resurrection.
Florists probably know more than most the extraordinary range of yellow and purple seasonal flowers available at this time of year.
An Beautifully Decorated Easter Table
Moving away from designs blocked into colour schemes, here we share décor ideas perfect for the home.
Click play to be transported through this beautiful Easter table. Afterwards, you can explore the assortment of spring flowers and textures used to set the scene, with images and further detail below.
The view from above
The Easter flora table centre from above shows how each design element add to the overall look create a complete and cohesive look without becoming at all cluttered.
Use the arrow or swipe to see more.
Wooden slice Easter arrangement
This is an interesting, different type of design. Not just as a table centre, but in general. Most of the materials are plants; contained into eggs shells keeping them upright. The arrangement included:
- Narcissus tete-a-tete bulbs with soil – placed into a chicken egg shell
- Dianthus plant (or part of a plant) – again, place into a shell
- Convallaria or lily of the valley – still with roots in soil in another shell. The final plant is part of a
- Seadom succulent – cascading out of a shell on it’s side
- A double tulip head – is recessed on the base, nestled in an unopened
- Viburnum tynus flower head. The design is completed with a cluster of
- quail eggs and a few strands of
- Betula; silver birch – which add some movement. All are featured on top of
- blanket moss, with a foundation of a
- Slice of wood
This is a long lasting design. It’s a modern day Pot-et-fleur; as it has the addition of the fresh tulip head. Eggs make the perfect vessel for the plants; waterproof, easily available and perhaps best of all (probably) free!
Is this something you could recreate? It certainly shares some different ideas providing some food for thought.
Side view
Another angle, more things to notice. Including this table setting brings every thing you might sell together:
- Flowers stems placed into a range of different;
- Glass vases of different styles and colours
- Potted hyacinth – simply and naturally wrapped in hessian
- Arrangements – as shown in the last slide
- Candles in holders with coordinating bronze look stalk figurines
and last, but not least – some finishing touches that we’ll look at in the next slide…
← Natural Easter egg
A natural egg created with flat or blanket moss (we have this available in an ever-lasting option in our sundries section, as well as fresh being available). A single stem of Fritillaria meleagris or snakes head fritillary bound on with a piece of decorative wire, which has also been fashioned into a type of egg cup.
Decorated eggs →
Eggs, but this time they’re real and have been decorated with flowers. An alternative to painting eggs. Whilst we’re confident this isn’t something you’ll have time for as a professional florist, it’s a idea you could share with your social media audience? Especially as they’re looking for things to entertain children over the Easter holidays. Discover more about that from funny how flowers do that here.
5 Easter Plant ideas
With such a great range of plants available, it’s hard to select just 5. But, here’s a diverse selection that work well over Easter and throughout the spring.
Phalaenopsis Royal Boog Yellow
A perfect lemon tone for Easter with two stems curved around creating a circle from this quality Phalaenopsis plant
Easter Narcissus eggs
We have a whole range of beautiful spring bulb planters, but you perhaps can’t get more Eastery than these Narcissus bulbs springing out of a ceramic egg
Ansu Vanda plant purple in champagne glass
A Vanda orchid in this elegant curved vase is as impressive as it is elegant and eye-catching. As an Ansu Orchid Plant the quality is outstanding.
Spathiphyllum Peace Lily Plants
When it comes to cut flowers, it’s the Longiflorum lily that’s generally classed as the Easter lily. However, the peace lily plant represents peace and tranquillity and is also known for its spiritual symbolism.
Hydrangea mixed colours
We have a range of mixed colour Hydrangea in varying sizes. The pastel tones are a great option for an Easter plant that will be enjoyed well into the summer.
5 Easter Sundries for Florists
With over 62,000 sundry products in our London base and considerably more available online with our Dutch supplies, showcasing just 5 sundries was impossible. So here we’re sharing 5 from our London Warehouse, available online now, 5 from Sundries Holland, and 5 from DK Deco Articles Holland.
A few items from our
London Sundries
Easter Egg wreath pastel
Sq FarmYard Lined Crates x 3
Spring time wooden decs
Wooden Bird in Tree
Easter wreath Assorted eggs & wooden butterflies
A few items from our
Sundries Holland
Easter ceramic chicken
CLICK HERE for more info or to buy them
Easter Ceramics Egg Pot
Easter Deco Hanging Egg flower
CLICK HERE for more info or to buy them
Eggs sundries
CLICK HERE for more info or to buy them
Standing Rabbit Easter Decoration
CLICK HERE for more info or to buy them
A few items from our
DK Deco Articles Holland
Gold aglio vase
CLICK HERE for more info or to buy them
Bird Pistache Vase Globe
CLICK HERE for more info or to buy them
Easter eggcited vase
CLICK HERE for more info or to buy them
Easter Flock Summer Blush Chicken
CLICK HERE for more info or to buy them
Jet Green Chicken Assorted
CLICK HERE for more info or to buy them
It’s easy to order a wide range of sundry products. Whether that’s from our London stock, available for instant collection or delivery, or from our buying partners in Holland. You’ll find their sundries section categories in the same way as ours, so you can quickly and easily see what you’d like to buy.
Remember, there is no minimum order when shopping across our webshop. You can mix and match items from departments, selecting a few items here and a few there. We always aim to make buying with us a simple and enjoyable process. Click on the links above to go directly to different areas or products.
Final thoughts
More than ever before, people love decorating their homes and making them look beautiful. Easter provides the perfect opportunity to do this. Whilst it originally started as a religious festival, it has now become more of an occasion to gather together – giving your customers even more reason to make their homes more festive.
Showcase and incorporate the Easter products we’ve highlighted into your designs and business. Share your inspiration across social media, engaging your audience and generating interest. Make it work for you and your business – after all, as we said, it’s ripe for the picking! So, where are you going to start?
Image sources: Flower Council of Holland & their consumer site Funny how flowers do that and 365 days of flowers
