Our extensive range of quality fresh cut flowers – coupled with our exceptional customer service – makes us the wholesaler of choice for many of London’s and the surrounding areas leading florists.
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Wholesale Flowers
Register & gain exclusive access to a phenomenal range of wholesale flowers & plant material.
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Wholesale Flowers
Our 10,000 square feet state-of-the-art fridge (about the size of 5 tennis courts) hosts a fantastic selection of flowers, foliage, and plant material, on average 50,000 stems across 700 lines.
However, most of the flowers we supply won’t ever be on show! After easily buying online, our customers’ orders are carefully processed and delivered straight to their door usually before 8am.
Dutch Selection
We select the best flowers from our trusted growers & importers and whilst Westflor are entirely independent, we work closely with our buying partners. Their headquarters are located at the beating heart of the flower world, in Flora Holland’s flower auction in Naaldwijk. The location of this flower hub gives us a distinct advantage, as it has the closest ties to Dutch growers that offer seasonal flowers. The seasonality of wholesale flowers is something we love and take complete advantage of!
Direct Imports
This sets us apart and provides you with longer lasting flowers. Four-day fresher Colombian, Israeli, and Ecuadorian flowers arrive with us direct from the UK airport.
This means we take delivery before the flights are re-routed to Holland. This avoids the usual supply chain of the wholesale flowers; arriving in Holland, being processed, going into the auction system, being sold, and then delivered by Dutch freight back to the UK.
We take deliveries of these top-quality fresh wholesale flowers direct from our selected and trusted grower every Tuesday, Thursday and Saturday. (In addition to the 5 Dutch deliveries each week).
At Westflor we’re pleased to offer you this superior service, but most importantly ensuring you’re provided with longer lasting, quality flowers, with a greener footprint.
British Flowers & Foliage
We love to sell British plant material, we do this where we can and where it meets the usual high standards. Our collection of sustainably sourced foliage is a particular favourite, especially during the height of the wedding season.
All as fresh as can be
We have flower and fresh plant materials delivered direct from Holland in specially designed temperature-controlled transport. These after each auction, 5 days a week. The only days we don’t have supplies from Holland is when there is no Dutch auction the previous day.
As previously mentioned we have the direct import deliveries 3 times a week and as many British and locally sourced deliveries as are necessary. You won’t find fresher wholesale flowers.
The ease of ordering
Our cutting edge webshop makes buying a breeze, even our previously tech shy customers love it!
We do things differently
We do things differently from many other suppliers. You can always see our stock online, this gives you a distinct advantage, you know what’s available at any given moment, however, our customers also appreciate that stock is continually added, especially before the webshop opens at 2pm each day.
No need to rush
There’s no need to rush your order – our webshop is open until 2am, you have a full 12 hours to select what you need, from plants and sundries as well as fresh flowers.
Don’t panic if you forget something, you can always WhatsApp or email us for the odd item to be added on to your order before it’s sent out the door.
Incredible choice
The true benefit of our webshop comes from the ability to order directly from Holland, as our buyers do. This offers immense choice and convenience and truly puts you in the driving seat of buying from the world’s leading exporter. Many of our customers, especially our wedding and event florists find it an indispensable resource in ordering their wholesale flowers.
Complete support
We’ll support you to gain all the knowledge and confidence you need to become an expert online buyer. We have also ensured that the selections available meets our high standards (so you’ll not be caught out with any lower grades).
Welcome to the
Cash & Carry
We know that sometimes it’s great to actually see the flowers in person with your own eyes. That it can be ideal to see combinations side by side, not to mention getting to appreciate what’s new. At Westflor you are welcome to do this.
Our registered customers are free to grab a trolley, wonder around our giant fridge and make their selection. However, as florists know they can trust our quality and expertise, the vast majority of our customers find the convenience of buying online & having us deliver the flowers too good to pass up!
Tap into our Knowledge & Expertise
The Westflor team are not only friendly and only too happy to help, but their knowledge and expertise is second-to-none. They have decades of experience where they’ve honed their skills. This is especially true of our buying team, who always select products from the best growers and suppliers enabling us to provide an extensive range of top-grade flowers and foliage. The collection we have available always includes many seasonal flowers and fresh plant material, items that are a bit different, as well as the all-year-round staples.
Quality & Pricing that will Save you Money
Quality flowers are the fundamental cornerstone of every florist. Whilst you can always trust the excellence of the stock at Westflor you can also be safe in the knowledge of the affordability. Our products are fairly and reasonably priced. Our range includes superior flower weights and grades, whilst the stem price of these products may only be a few pennies more, it’s often commented by our customers how they offer considerably better value; because the flowers have far more heads on the stem, are of a greater weight, or both. This better quality means less stems are required to get the same overall effect as you would using more of a lower grade. Best of all, is the greater profit margin this can provide florists.
Special Offers
As well as having the confidence that all our products are fairly priced, we also share special offers three times a week. The same outstanding quality flowers but at exceptional prices.
No Quibble Guarantee
If you’re not happy with your flower order, we’ll sort it!
We offer a complete no-quibble guarantee for two reasons, because:
- We’re so confident in our products and
- Delighting our florist trade customers is what we do.
Become a customer
Register now
Register free of charge for your exclusive online trade account. Take advantage of the ultimate range and discover the best customer service. You deserve the benefits that come with partnering with Westflor.
