Flower Trends for 2026

Here we introduce the four flower and green sector trends for 2026. These style trends set the scene not just for our industry but for every sector. This is why they’re so important, and why we invite you to continue reading and gain a greater understanding of them now.

These trends will impact your business — how will you embrace them? Take a few moments now to explore the upcoming trends, become familiar with them as you’ll soon see everywhere, why not discover how to use them to your advantage. Otherwise, you might start noticing them in other retailers, magazines, and eventually in wedding trends — only to wonder why that look is gaining so much traction.

Don’t get left behind — we’re here to share what you need to know. Let’s dive in!

Each year, the horticultural sector announces the upcoming trends, and 2026 is no exception.

New developments, existing inspirations, emerging trends, and movements in the floriculture sector all play a role in shaping these trends. However, each trend is deeply aligned with the current Zeitgeist, which is why they’ll soon feel so familiar. We’ll see these trends everywhere — far beyond promotions in the flower industry.

The 2026 trends focus on four distinct styles reflecting the Zeitgeist. Each trend is shaped by different aspects of what’s currently popular. This variety can make them appear contrasting, yet they remain connected by the spirit of the times.

Zeitgeist [zaɪtgaɪst] noun – the defining spirit or mood of a particular period in history, as reflected by the ideas and beliefs of the time.

Over the following weeks, we’ll take a closer look at each trend. These deep dives will give you a clearer understanding of each trend and how to easily incorporate them into your work and business.

In the meantime, the moodboards for each trend will give you a preview of what’s to come and whet your appetite.

You’ll see these trends shaping the flower industry and beyond — it’s a mistake to think they’re irrelevant to your business.

During their introduction it was explained “Sometimes extra happiness at home lies in the smallest things. A new shade on the wall, a statement plant that suddenly catches the light, a floral arrangement that feels perfectly in tune with your style. With these four flower and plant trends for 2026, you can shape an interior that truly feels like you. Not in one big leap, but through small choices that together turn a house into your home. “

Perhaps Doris, who loves her spray carnations, won’t be directly influenced, but her children and grandchildren certainly will be.

Year after year, these trends have proven their influence within our industry, consistently hitting the mark. Concepts and combinations we couldn’t have imagined a decade ago have now become commonplace. That’s why we’re confident the 2026 trends will be just as successful as those from previous years.

Keep an eye out for the details we’ll share soon. They matter and are well worth knowing about.

The trends were developed in partnership with the sector organisation Tuinbranche Nederland, iBulb, INretail and Bureau Nijman + Van Haaster, with the aim of inspiring the sector, sharing knowledge and helping business professionals respond to consumer needs.

Plants & Flowers Foundation Holland formerly The Flower Council of Holland is the driving force behind this campaign within our sector. Each year, they present The Trend Collections, developed in close collaboration with key players in the horticultural industry.

The aim of the trends is to inspire the sector, share knowledge and help business professionals respond to consumer needs. Each trend has its own unique character and look and feel. 

 These trends offer an up-to-date insight into the future and show how you can respond to the changing dynamics of our time. 

As you might expect, these trends reach far beyond the UK, with targeted campaigns in Holland, France, and Germany. Similarly, the promotions extend beyond the flower world to inspire consumers — the ultimate target audience — to drive sales.