We'd like to tell you all about
Wans Roses
Discover this unsung hero – Wans Roses. They grow the most breath-taking specialist rose varieties, namely varieties with the appearance of the English garden roses. How can you not want to meet the grower of these beauties.
Get ready for a serious treat, everything about this company is a pretty awesome – ready – let’s go!
Wans Roses Grow Specialist Roses
We’re delighted to introducing Wans Roses, a family-owned horticulture company with a legacy spanning three generations. Their journey began in 1975, when they grew various cut flowers. This was before the company dedicated it’s self to to cultivating premium roses under glass which began in 2001.
They continued to hone their business and specialised further. Since 2011, they placed their focus on growing the most stunning rose varieties, particularly those with the appearance of the timeless English garden roses.
Below are some images, both photos and videos that our buyers snapped when they were invited to visit them.
Photos of some of the stunning varieties growing
How Wans Roses go about Growing their Specialist Rose Varieties
Their portfolio currently consists of 32 different rose varieties, each with their own special individual features, but what they all have in common is that they are excellent quality and particularly durable.
Wan Rose’s production of the cut roses takes place in a modern greenhouse of 42,500 m² in Germany. They grow approximately 5.6 million roses per year.
Each plant that produces the beautiful roses has a cultivation period of approx. 5 years. The rose plants grow in special coconut substrate on what they call culture channels. Every aspect of the growing is optimised for best quality flowers and ease of harvesting.
Wans Roses are distributed throughout Europe to professional florists after being sold at the three Dutch auctions of Flora Holland in Aalsmeer, Naaldwijk and Rijnsburg. As well as the German flower auction Veiling Rhein-Maas in Herongen.
Videos sharing behind the scene in their glasshouse
A bit about the team
This family run business knows the benefit of a good team. The business is overseen by the owner and gardener master Christian Wans and his wife Melanie Wans. There are other outstanding employees that include a gardener master, a gardener, as well as others that are also trained and experience. During the off peak season, the farm manages with the couple and just six additional employees. However, in the main season from March to the end of October around 20 additional employees join Wans Roses. They are quick to highlight that the professional knowledge their employees have gained over the years of being with them is one of the reasons for the excellent quality of our roses.
Stats at a glance
32
5.6
42,500
The Varieties they Grow
As we mentioned as the time of writing they currently have 32 beautiful varieties. However, they are always developing their collection and adding to their stunning range.
Below we’re sharing just a few image of their collection to highlight the beauty and elegance of the roses they grow.
Images of just a few varieties
Wan Roses Specifications
The sorting code used for Wans Roses (as with all roses) are: Stem length & Ripeness.
More about this flowers specifications
Sort codes:
Sort codes provide information about each flower sold, this is because whilst every flower of the same variety (and product code) might be the same in many ways, they can still be very different in others.
This is where sort codes come in, it’s vital for florists to understand and fully appreciate these codes.
Sort codes for all flowers include:
- Minimum length of flower stem – generally shortened to ‘length’
- Weight (average) in grams
- Minimum number of flower buds – generally shortened to ‘bud count’
- Stage of maturity – often called ‘ripeness’
- Minimum flower diameter – often called ‘head size’
- Minimum bud height – often called ‘min head size’
- and more
Sort codes for Roses:
- Minimum length of flower stem – generally shortened to ‘length’ – Must be shown
- Stage of maturity – often called ‘ripeness’ – Must be shown
- Minimum bud height – often called ‘min head size’ – Optional
Other information for Roses:
- Number of stems per bunch – on this page we’ve called this ‘sold in’ – Must be shown
- Country of origin
Stems Lengths
40 - 60cm
Ripeness / Maturity
2 - 3 | 3 - 3
Sold in
bunches of 10
Wans Roses & Sustainability
Wans Roses are committed to being as kind to the environment and sustainability as they possibly can be. This is truly evident in all areas of their production. So much so that they can proudly share that their premium cut roses are completely CO2-neutral. They explain that it’s the following four topics that are of particular importance for them.
Wastewater recycling:
- A 35% reduction in water usage
- No the fertilizers get into the groundwater
- Nutrients and fertilizers can be reused
Energy supply:
Plant protection:
It’ll probably come as no surprise that Wans Roses use biological control to protect their roses and rose plants against any infestation of pests (such as spider mite and white fly). Organisms, including predator mite and creeping weevil, are a couple of their favourites that act as natural enemies of unwanted pests. It’s the perfect solution this biological plant protection that cause no problems to the plants and removes the need for any pesticides.
Ecological packaging:
As soon as you’ve glanced at Wans Roses packaging you’ll likely to remember and recognise their premium varieties wraps. Since 2019, they’ve exclusively used paper sleeves. After extensive trials they concluded these protect the roses to the same extent as the plastic sleeves, but offer a completely sustainable option. The paper used is certified “FSC”, an organisation which aims to promote environmentally friendly, socially beneficial and economically viable management of forests. Packing their roses this way protects them from any transportation or handling damages so, they can arrive with you at the florist in perfect condition, but in a way that is kind to the environment too.
Where Wans Roses are Located
The production of the cut roses takes place in Germany at the Niederrhein region.
Final Thoughts
You might have been impressed with Wans Roses before, but after taking in all that information we’d imagine you can’t help but be even more bowled over by them.
It’s clear to see just how invested they are in growing the very best roses in the most sustainable way they possibly can.
We adore Wans roses here at Westflor and know we’re not alone, they’re a firm florist favourite too. However, we really wanted to share some more information about the passionate growers and the commitment they have to bring you their most superior quality, breath-taking roses.
Whilst we at Westflor also care deeply about the flowers we provide to you, it’s fair to say we don’t have quite the same relationship with them. You could consider the growers to be the parents of the roses they grow. As florists you too have a unique relationship with the flowers; you handcraft them into a whole host of stunning floral designs. Whilst the roses grown by Wan Rose maybe grown in Germany it doesn’t mean that your relationship isn’t a close one – it really is – it’s intrinsically linked.
Knowing about the growers and the information of how the flowers are grown can be hugely beneficial to you in so many ways. You can share these details with your own customers and audience. In marketing it’s generally referred to as ‘storytelling’ although this isn’t just a commercial ploy, but a way of communicating both relatable and memorable details.
People buy from people and sharing the story of how Wans Roses grow their roses that you use within your own business will highlight you as real experts and so much more. Its engaging and often memorable content that will connect with people on an emotional level, in turn building trust and rapport with your customers and audience.
Whilst Wans Roses provide their roses through FloraHolland to many suppliers and florists how many of them share the details you now know? Whether you mention the odd details to customers in your premises or put out some info in a blog or social media post, providing details will set you apart and in turn make your business more memorable.
Of course it’s not just your customers that will find this interesting, sharing details with you team can reap rewards too. Not to mention it’s an easy way to remember your preferred growers to you can buy from them more frequently.
In short, we hope you’ve enjoyed reading about them and the roses they grow. However, if you still want to know more, we’d love to hear from you.
