Login

Skip to main content

Let's Celebrate the Student Competition Winner!

We wanted to shine a spotlight on the wonderful winner of the Student Competition and her excellent lapel design – take a look below!

As we shared in a previous article, we were proud to sponsor the Student competition at BFA FleurEx and love to encourage the next generation of florists.

Photo:

Dave – Westflor Manager (Sponsor) and winner Megan Deakin

Dave Westflor Sponsor and winner Megan Deakin - BFA student competition

The Competition Winning Design

Let’s take a look at the winning competition piece. But just before we do, here are the details.

Competition Schedule: Create a lapel design to be worn at a fashion show after party by a leading UK fashion designer. Name the designer.

The Chosen Designer: Alexander McQueen

Celebrating the Student Competition Winner - Westflor Florist wholesaler

I’m sure you agree it’s an outstanding design and hugely worthy of first prize.

The Winner!

Congratulations, Megan Deakin

As we explained in our earlier article sharing our proud partnership to sponsor the Student Competition; whilst we love to encourage every florist out there, we think it’s really important to encourage future florists in their professional development. 

We are confident that Megan has a truly bright future ahead of her. As she not only won the student competition that we proudly sponsored on the Sunday, but also achieved further success over the weekend.

BFA FleurEx 2025

Megan was also a fellow winner at the BFA Industry Awards on the Saturday evening. Shortly before we headed up to the stage to be presented with the Flower Wholesaler of the Year trophy, certificate and bouquet, Megan had been awarded Floristry Student of the year! 

Megan Deakin BFA Floristry Student of the Year 2025 - Westflor Flower Wholesale

More About the Competitions

This competition is only open to students, up to level 3.

Here’s all the information that the student competitors were were given to plan their designs.

Date: Sunday 5th October
Duration: To be brought ready-made
Theme: Fashion Designer
Description: Create a lapel design to be worn at a fashion show after party by a leading UK fashion designer. Name the designer.
Shape: Free
Size: Maximum size 60cm width by 60cm depth and 120cm height.
Technique: Free
Materials: All material for this design to be supplied by the competitor.
Preparation: Pre-made
Display: Tables will be provided by the BFA for display purposes only. The support/stand will not be judged as part of the design.
Judging: At least two thirds of the finished design must be fresh flower and/or plant material. The fresh flower and/or plant material must be visually dominant. The judges will be looking for a high standard of technique and design. The judges will need to handle/remove the design for judging purposes. The design must be detachable from the support/stand it is displayed on. All pieces will be judged but any showing obvious disregard to the schedule will be marked 0 for Interpretation and an additional 20 penalty points will be deducted from the total. The competitor will not be placed.
Judging Criteria: Judging criteria as used by the UK Floristry Judges Guild. The judge’s decision is final. https://www.floristryjudgesguild.co.uk/judges-criteria-&-facets.htm

We're Proud to be Part of FleurEx & The BFA Industry Awards

It was a truly fantastic weekend from start to finish. There was so much happening throughout the entire weekend. Of course, we were over the moon to be awarded the ‘Flower Wholesaler of the Year’ Award.

Want to see more Competition entries