An opportunity to shout about your business
Small Business Saturday is more than an opportunity to celebrate independent businesses.
It’s a chance to raise your profile, connect with your local community and attract new customers.
Here we share five simple ways to make the most of it and shout about your small business.
What’s included:
What it’s all about and how it can benefit your business
Taking place on Saturday 5th December 2026, Small Business Saturday encourages people across the UK to support independent businesses and shop locally.
Whilst you and everyone here at Westflor recognise the essential role independent businesses play in our communities, Small Business Saturday is a great opportunity to highlight this to your customers – whether they need a reminder or are learning about it for the first time.
For florists, it’s a particularly useful opportunity. With Christmas just around the corner, there’s plenty to showcase, from festive floral designs and Christmas gifts to your creativity, expertise and the personal service that makes shopping with an independent florist so special.
Small businesses, and more specifically your business, can offer so much more than the big retailers. It’s time to remind everyone in your local area why they’ll love shopping with you — whether it’s your personal touch, stunning floral designs, expert advice or the ideal Christmas gifts for their friends and family.
Use this day to actively encourage your customers and others in the local community to shop with you and support local businesses. It’s a fantastic way to attract new, loyal customers who might not have discovered you otherwise.
Five ways to make Small Business Saturday work for you
You don’t need to offer discounts or spend a fortune on marketing to get involved. A little planning and some creative thinking can make all the difference.
Here are five ways to make Small Business Saturday work for your florist business.
1. Let people get to know the business behind the flowers
Social media is a great way to get involved, but rather than simply sharing a campaign graphic, why not give people a glimpse behind the scenes?
People love seeing the faces, personalities and stories behind the businesses they support. Try sharing:
- A day in the life of your florist business.
- Behind-the-scenes videos of your team creating floral designs.
- Five things people might not know about your flower shop.
- Introductions to your team and what they love most about floristry.
- A look at how you prepare for the Christmas season.
Start sharing content in the run-up to Small Business Saturday, rather than saving everything for the day itself. Remember to use the campaign hashtags #SmallBizSatUK and #SmallBusinessSaturday, and encourage your followers to share your posts.
2. Show people what makes shopping with you special
Independent florists have so much to offer beyond beautiful flowers. Your creativity, knowledge, personal service and ability to create something truly individual are all reasons for customers to choose you.
Use Small Business Saturday to showcase what makes your business different.
Share photographs of your favourite designs, customer testimonials, examples of bespoke work or a little insight into the care and thought that goes into your creations.
It’s also a lovely opportunity to thank your regular customers and remind them how much their support means to your business.
3. Team up with other local businesses
Small Business Saturday is all about supporting independent businesses, so why not join forces with a few of your local favourites?
Think about businesses that complement what you offer, such as independent gift shops, cafés, boutiques, salons or local food producers.
You could:
- Share each other’s social media posts and recommend one another to your followers.
- Create a joint Christmas gift idea featuring products from both businesses.
- Display each other’s promotional materials or business cards.
- Arrange a small collaborative event or Christmas shopping experience.
It’s a simple way to introduce your business to new audiences, strengthen local connections and encourage people to support more independent businesses in your area.
4. Put Christmas gifting in the spotlight
Small Business Saturday falls when Christmas shopping is already underway, making it a great opportunity to remind customers that flowers and plants make wonderful gifts. It’s particularly worth highlighting their appeal for those people who have everything or those hard-to-buy-for friends and family members.
You don’t need us to list all the items you could showcase – there are simply too many to mention! From festive floral arrangements and Christmas wreaths to planted gifts, table centrepieces and gift vouchers, there are plenty of ways to inspire customers looking for something a little different.
Showcase some of your favourite designs, share gift ideas and make it easy for customers to find out what’s available and how to order.
Don’t forget to highlight any pre-order options, collection arrangements or delivery services you offer. Sometimes a little reminder is all it takes to turn inspiration into an order!
5. Keep the momentum going beyond Saturday
Small Business Saturday might be one particular date in the calendar, but the benefits of getting involved don’t have to end there.
Use the day to start conversations and build relationships that continue throughout the Christmas season and into the new year.
Share a thank-you post, publish photographs of your day, respond to comments and messages, and encourage happy customers to leave a review or recommend you to a friend.
Most importantly, keep showing up on social media and reminding people what your business has to offer. Building recognition and loyalty takes time, and every interaction helps.
Make Small Business Saturday count!
Small Business Saturday is a chance to celebrate what independent florists bring to their communities, so get involved, spread the word and encourage your customers to shop small this Christmas – and all year round!
More info
You can discover much more information, including marketing packs, how to register for the ‘Small Business Finder’ directory and much more, by visiting smallbusinesssaturdayuk.com
Final thoughts…
Make Small Business Saturday your moment to shine. Show off what makes your business special and remind your community why shopping small is such a big deal.
Don’t let this opportunity slip by! Put yourself out there — send out a friendly post and ask your followers to share it, or give a shout-out to other local businesses. These little actions can spark conversations and encourage people to shop local. Small businesses deserve to be celebrated, and in the spotlight, so get involved and have some fun with it!
As if all that wasn’t compelling enough, you have the perfect gifts – especially for the person who has everything! Make sure you shout about it: you have the solution when customers aren’t sure what to buy, or an additional gift to make a gift bundle extra special. And don’t forget to remind them that their homes aren’t fully decorated without fresh festive flowers, too!
OK, enough said – time for you to put it into action.
