Get Easter inspiration & embrace it! You don’t want to miss out on the potential it brings.
Did you know that Easter is the second biggest retails sales occasion after Christmas and New Year?
We want to make sure all florists are inspired to embrace Easter and tap into the sales that might otherwise pass you by.
In this article you’ll discover a whole host of ideas to tap into; perfect products, business ideas, and a full on feast for the eyes as we share lots of Easter designs. Ready? Let’s dive in…
Why is Easter so Special?
Easter falls on Sunday 20th April this year and marks the first bank holiday of the new year – a full 107 days since our last bank holiday (New Years Day until Good Friday)!
People in the UK are ready for a longer weekend break, to get out and about, and together with family and friends – Easter provides that perfect opportunity, especially as it’s officially spring and we have longer evenings with the clocks having already changed (unlike last year).
All this means there’s a lot of opportunity for sales, with the right marketing push. It previously wasn’t the biggest flower moment, but research shows it climbing the list and with three-quarters of us Brits celebrating Easter, it’s worth a bit of effort to capture your customers’ imagination and sales!
The Reality for Florists
For florists it’s always two weeks after Mother’s Day. As you read this, it may feel like you’ve barely recovered when another potentially good occasion for sales is knocking at your door. However, you still have time to make the most of the opportunity! It’s ripe for the picking and and well worth the effort! Don’t believe us? Last year Brits spent 1.3 billion over Easter. What’s more, there’s an ongoing trend of increased spending year after year.
5 Top tips to Increase Easter Sales
So, how do you entice and engage sales from your customers this Easter, here’s a few ideas:
Easter Inspiration
Which flowers do you consider to be most suitable for Easter? What’s your favourite Easter colour scheme? Below we share a range of ideas – do you think they all meet the Easter brief?
Pastel Flowers for Easter
Easter softness
Lambs in the fields, chicks hatching out of their shells, soft Easter bunnies – so much of the imagery around Easter is delicate and soft.
That’s why these delicate pastel colour schemes fit in perfectly during Easter-time festivities.
Vibrant Easter Inspiration
Time to wake up!
In contrast to the pastel schemes above, these vibrant designs are attention grabbing showstoppers. They reflect the world coming alive again after winter. As the days grow longer, we all become more active — spring cleaning, gardening, meeting friends, and taking trips away. Easter marks the start of all this activity, and these bold, bright flowers mirror that renewed sense of movement and life.
Whites & Greens
Classic, Pure and Innocent
Purity and grace are symbolised with white colour schemes. Whilst many Brits see Easter more about eggs than religion, it’s one of the major Christian festival of the year. Most churches use longiflorum lilies or Easter lilies as they’re often called (especially at Easter) in their pure white form. We won’t get into the debate of whether white is a colour, but one thing is for sure add in the zesty green and it make for a very fresh combination.
Traditional Easter Colours?
Do these colour say Easter to you?
There are many colours associated with Easter, but would you agree that yellow and purple tones are the traditional ones?
Easter is thought to be named after the Pagan Anglo-Saxon goddess Eostre. The Spring Equinox was the time to celebrate spring, and fertility in her honour. She’s the pagan fertility goddess of humans and crops – the symbols representing fertility being hares and eggs. The traditional colours of the festival are green, yellow, and purple. It’s all sounding very Easter-y, don’t you think?
Purple is also the most prominent colour during Lent (which ends at Easter), and gold is associated with the Jesus’ Resurrection.
Florist probably know more than most the extraordinary range of yellow and purple seasonal flowers available at this time of year.
Products Perfect for Easter
London Sundries
Want to see more Easter Products?
It’s so easy to order an array of spring and Easter sundry products. Whilst most of the florist items shown above are in our London stock, available for instant collection or delivery, we’ve also featured a few items from our buying partners in Holland. They, too, have a dedicated Easter section so you can quickly and easily see what you’d like to buy.
Remember, there is no minimum order when shopping across our Webshop. You can mix and match items from departments – selecting a few items here – and a few items there. We always aim to make buying with us a simple and enjoyable process. Click on the links below to go directly to different areas.
Sundries available in our London Warehouse
We have over 62,000 items in stock. This includes an ever-changing range including the latest products and trends. Whilst our range is vast, we’re created easy to use categories so you can find exactly what you’re after easily.
DK Interior Décor & Sundries
Have you browsed the irresistible selection available through our partners at DK Interior Décor & Sundries in Holland? The floristry sundries are fantastic, but there is so much more. The link below will take you through to their Easter range – will you resist flicking through their other categories?
Sundries Holland
Don’t be fooled by the standard title – the selection available from here is anything but standard. We’re going to take you directly to the Easter range with the link below, but we’ve led out the categories of buying here in an away to make it easy for you to view and shop what exactly what you’d like.
An Beautifully Decorated Easter Table
Click and play the video to be transported through this beautiful Easter table. An assortment of spring flowers and textures has been used in a selection of ways to set the scene and table. Why not share this with your customer and audience? Inspire them and reap the rewards!
The view from above
The Easter flora table centre from above shows how each design element add to the overall look create a complete and cohesive look without becoming at all cluttered.
Use the arrow or swipe to see more.
Wooden slice Easter arrangement
This is an interesting, different type of design. Not just as a table centre, but in general. Most of the materials are plants; contained into eggs shells keeping them upright. The arrangement included:
- Narcissus tete-a-tete bulbs with soil – placed into a chicken egg shell
- Dianthus plant (or part of a plant) – again, place into a shell
- Convallaria or lily of the valley – still with roots in soil in another shell. The final plant is part of a
- Seadom succulent – cascading out of a shell on it’s side
- A double tulip head – is recessed on the base, nestled in an unopened
- Viburnum tynus flower head. The design is completed with a cluster of
- quail eggs and a few strands of
- Betula; silver birch – which add some movement. All are featured on top of
- blanket moss, with a foundation of a
- Slice of wood
This is a long lasting design. It’s a modern day Pot-et-fleur; as it has the addition of the fresh tulip head. Eggs make the perfect vessel for the plants; waterproof, easily available and perhaps best of all (probably) free!
Is this something you could recreate? It certainly shares some different ideas providing some food for thought.
Side view
Another angle, more things to notice. Including this table setting brings every thing you might sell together:
- Flowers stems placed into a range of different;
- Glass vases of different styles and colours
- Potted hyacinth – simply and naturally wrapped in hessian
- Arrangements – as shown in the last slide
- Candles in holders with coordinating bronze look stalk figurines
and last, but not least – some finishing touches that we’ll look at in the next slide…
← Natural Easter egg
A natural egg created with flat or blanket moss (we have this available in an ever-lasting option in our sundries section, as well as fresh being available). A single stem of Fritillaria meleagris or snakes head fritillary bound on with a piece of decorative wire, which has also been fashioned into a type of egg cup.
Decorated eggs →
Eggs, but this time they’re real and have been decorated with flowers. An alternative to painting eggs. Whilst we’re confident this isn’t something you’ll have time for as a professional florist, it’s a idea you could share with your social media audience? Especially as they’re looking for things to entertain children over the Easter holidays. Discover more about that from funny how flowers do that here.
Final thoughts
More than ever before people love decorating their homes and making them look beautiful. Easter provides the perfect opportunity to do this. Whilst it originally started as a religious festival, is has now become more of an occasion to gather together – giving your customers even more reason to make their homes more festive.
Showcase and incorporate the Easter products we highlighted into your designs and business. Share your inspiration across social media, engaging your audience and generating interest. Make it work for you and your business – after all, as we said, it’s ripe for the picking! So, where are you going to start?
Image sources: Flower council of Holland & their consumer site Funny how flowers do that and 365 days of flowers
