We're Finalists in Three Categories (for the 3rd Year!)
We’ve made it into the finals of three Fresh Produce Consortium Awards. Yep! We’re over the moon because Westflor is a finalist in not one, but three categories at the Fresh Produce Consortium (FPC) Awards — for the third year running!
The FPC represents hundreds of businesses across the UK’s fruit, veg, and flower supply chains — from local growers to global retailers including M&S, Lidl, Waitrose, and Aldi. That’s why being named a finalist is a massive achievement and one we’re absolutely delighted by.
So, which three categories have we reached the finals in? Scroll down to find out!
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The 3 Categories We're Finalists In
We’ll come back to the details of each category — and why this means so much…
About the FPC Fresh Awards
The FPC Fresh Awards are often called the Oscars of the fresh produce world — and for good reason.
The glitzy black-tie awards ceremony will take place on Friday 25th September 2026 at the JW Marriott Grosvenor House, London. It’s one of the biggest events in the fresh produce industry’s calendar, bringing together 700+ professionals for a night of celebration, networking, drinks, and a gala dinner.
We’ll be keeping everything crossed on awards night and, of course, we’ll let you know how we get on!
Why These Awards Matter
It’s hard to overstate how much it means to make it to the finals — in not just one, but three categories!
The awards bring together businesses from across the UK and overseas, including global giants with turnovers in the tens of billions. Yet here we are, proudly holding our own among them.
Being shortlisted like this shows that Westflor continues to punch above its weight and stand out for all the right reasons — for our service, our people, and the standards we set.
Finalists Announcement — A Closer Look at the Categories
Wholesale Floral/Plant Supplier of the Year
This category celebrates the very best in the wholesale flower and plant world — recognising companies that go above and beyond in quality and service.
We’re honoured to be recognised as one of the leading wholesalers in our sector. Every day, we strive to improve, bringing our wonderful customers the very best products and service possible. Having that commitment racknowledged by the FPC judging panel is a real honour, and something we’ll never take for granted.
Team of the Year
This award recognises the achievements of teams that work together to make something special happen — whether through innovation, growth, or outstanding support. At Westflor, we’re proud of our team every single day. There’s a real family feel here, with many of our staff working with us for decades.
They’re the people behind the service our customers know and trust — and getting into the finals of this award is a brilliant reflection of their dedication, warmth, and talent.
We couldn’t be more grateful to the FPC for this recognition — it’s a big moment for all of us.
Manager of the Year
This award shines a light on outstanding leadership across the entire FPC network — which includes thousands of managers from the likes of Tesco, M&S, Waitrose, Fresh Direct, and more.
To be named a finalist in this category is no small feat. We couldn’t be happier to see Dave receive this recognition.
Dave has been instrumental in Westflor’s success over many years. Combining passion, integrity and a people-first approach, he has helped shape the business into what it is today. Whether supporting the team or looking after our customers, he leads by example in everything he does. Being named a finalist is richly deserved, and we’re thrilled to see him celebrated on such a prestigious stage.
FPC Fresh Awards 2026 Finalists — The Types of Businesses We’re Up Against!
It’s a privilege to be named alongside some of the biggest names in the industry. Here’s a look at last year’s finalists to give you an idea of the calibre of businesses recognised by the FPC.
This visual snapshot shows exactly why we’re so proud — just look at the calibre of previous finalists!
In Summary
We’re still pinching ourselves after being named finalists in three categories at the 2026 FPC Fresh Awards. Wholesale Floral/Plant Supplier of the Year, Team of the Year, and Manager of the Year.
Often called the Oscars of the fresh produce world, these awards cover every part of the supply chain — with businesses entering from across the UK and around the globe. Many of them are household names with enormous scale — so for us to be standing shoulder-to-shoulder with them is something truly special.
This recognition speaks volumes about our team, our standards, and our continued mission to serve the florist community as best we can.
Whatever happens on awards night, we’re incredibly proud of what this recognition says about our team, our customers, and everything we’ve built together. None of this would mean nearly as much without the incredible clients who continue to support us every day. Thank you for being part of the Westflor journey — we look forward to sharing the results with you.
